“Abundance is not something we acquire. It is something we tune into.”
—Dr. Wayne Dyer

Maybe it’s just me, but when I went to Huffington Post this morning to view a clip of Michael Douglas discussing his throat cancer on David Letterman’s program, including the fact that his treatment regimen will probably make it impossible for him to swallow solid food, an Outback Steakhouse commercial just didn’t feel all that appropriate.

Max Lenderman is a smart guy who knows plenty about marketing communications in general and experiential marketing in particular.

Max has a new book out. It’s called Brand New World. It’s probably excellent, given his previous book, Experience the Message. That, and the fact that there’s an elephant on the cover.

Over at experiencethemessage.com you can download a .pdf of Brand New World. The entire book. For free. Without registration. Of any kind. Right-click, save and the whole thing is yours.

Bravo, Max. I bet you wind up selling a whole lot more books for it all.

(Hat tip to Barbara for the heads up on this one.)

Politico reports this morning that Glenn Beck has launched The Blaze, a brand-new “news and opinion” site.

At the moment, it’s a pale imitation of The Daily Beast or The Huffington Post. But stay tuned: This is just Day One, and I’m sure many, many additions will be made to the site in short order.

The Blaze is just the latest example not only of how relatively easy it is to create a digital “newspaper” these days, but also of a trend I’m seeing more often all the time. Call it The Rise of the Editor.

There is an enormous amount of information out there, and an enormous amount of new information being generated daily. Over the past 10 years, the trend has been toward self-publishing tools that help anyone and everyone add to that massive pool of information.

But now comes The Rise of the Editor: I believe the next several years will see a marked increase in tools and trends that lean away from content creation and toward content filtering. Drudge and Huffington have been doing it for years. Tools like FriendFeed and Protopage let you do it on your own.

The Blaze is just the latest (and highest-profile) manifestation of The Rise of the Editor. The fact that Beck has the traditional media muscle to drive traffic to his site gives him a coupla legs up in the race to create and maintain audience.

Watch this one closely.

Please to enjoy.