And Now For Something Completely Different: Common Sense = Solid Sales

January 27th, 2009

A coupla months ago, I blogged about the new Monty Python Channel on YouTube and noted that “the Pythons genuinely get it. (Media companies: Take note.)”

What does “get it” mean? It means that media companies and copyright holders and music companies and all the rest need to embrace the digital revolution, not fight it. Commerce will follow.

That’s a philosophy that causes many companies to scoff and cringe.

Now back to that Monty Python channel: Fast Company reports that all that free content resulted in a 23,000% increase in DVD sales.

Not 23% … not 230% … not 2,300% … 23,000%.

Media companies: Take note.

Takeaway for marketers: Take note, too.

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