Confirming the Self-Evident

April 29th, 2012

This post over on Social Media Today is fundamentally kinda self-serving (like the dairy association announcing research results confirming milk is good for you), but the core truth here is solid: If you’re doing B2B social media, focus on LinkedIn before you focus on Facebook and Twitter. I know, I know — that’s pretty self-evident for anyone who’s been working in social media for more than about 20 minutes. Still, it’s nice to have some actual data to point to that quantitatively confirms what most of us have known qualitatively for some time.

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