The post on the 1918 blog begins:
“Today my wife received a certified letter from Casey Movers asking her to remove a negative Yelp review or they would sue for libel in District Court in Massachusetts.”
It gets better from there.
This is a fascinating case study that everyone who is involved in social media marketing and communications on any level whatsoever needs to read.
(Hat tip to Chris Abraham at Reputation.com for the heads up on this one.)
Takeaway for marketers: Read it and learn.