Last week, The Dish published this item about the Harlem Shake … and while the Best Of video was interesting enough, I was fascinated by this tidbit:
Past viral hits on YouTube have generated big paydays for content owners. “Gangnam Style,” the viral sensation of 2012, earned Korean pop star Psy and his handlers a reported $870,000 from YouTube ad revenue alone.
That number — $870,000 — is astonishing to me … mainly because I don’t know of anyone — anyone! — who has ever clicked on a YouTube ad. The percentage of people who do is probably in the same approaching-zero realm as people who click on ads in games they’ve downloaded to their cell phones.
I would love to see some analysis someday that demonstrates what sort of ROI that $870,000 generated. I mean, are billboard-style impressions really all that valuable? Sure, lots of ads are being delivered, but are any of them actually registering or being clicked on?