President’s Day Countdown

February 20th, 2012

If you’re one of the lucky few who gets the day off, you might want to spend some of that extra time catching up on your reading. Here are a few links you may find worth exploring:

15 Ways to Use Facebook Pages for Business

13 Tools to Simplify Your Social Media Marketing

9 Facebook Pages To Watch On President’s Day

6 Allies Every Corporate Social Media Effort Needs to Succeed

4 Ideas On Social Media For B2B Marketing

3 Reasons Prospects Ignore Your Emails

By the way: I have the feeds in my Google Reader categorized so that one set of feeds flows into “Business,” another into “Tech and Internet” and another into “Marketing, Advertising and PR.” When it comes to chunking information into some number of ways, tool, allies, ideas, reasons or other such list, “Marketing, Advertising and PR” is far and away the champ.

The lesson, I suppose, is something most people have known for quite some time: There’s a general tendency for businessmen and techies to want to dig deeper into a single subject so they can understand all the minutiae from all the angles, while marketers and publicists tend to want their information quick, digestible and prioritized so they can move on to the next thing. Or at least that’s what headline writers on the internet believe.

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