All Facebook has a list of 12 tricks that “the pros” use.

How does that equals sign allow Facebook to track support for marriage equality? Fast Company reports.

The social media monolith is working harder to deliver ads that you might find more relevant. That means going outside the Facebook network to incorporate data about you and me. The New York Times reports.

Did you know they had one? Me neither. But if you check out this post over on Spiderworking, you’ll learn all about it — and find a link to a tool that will let you know if your banner is in compliance. Mine has no text in it, so it is.

Social Media today had me at their headline: “Don’t Tell Me You’re a Thought-Leader: Just Be One.”

It’s one of the fundamentals of marketing — or if it isn’t, it should be — that it’s not up to you to make value judgments about yourself, it’s up to your audience.

For example, when you’re marketing to tweens you’re not going to tell them, “This is the coolest thing you’ve ever seen.” If you have to describe yourself as cool, then you’re not. It’s for the tweens, not for you, to make that determination.

That’s how it is with thought leadership. If you have to call yourself a thought leader, you’re probably not one.

Same goes for gurus, though that’s a word that ought to be stricken forever from the marketing lexicon.