|The first six of The Cluetrain Manifesto's powerful 95 Theses:
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
||MARKETS ARE CONVERSATIONS
The online marketing landscape is complex and seems to change daily.
It's overflowing with self-described experts who have little or no significant digital experience.
Keywords. Email. CAN-SPAM. Pay per click (PPC). Optimization. CRM. Viral. Podcasting. Metatext. Search engine optimization (SEO). Article marketing. Backlinks. Landing pages. Search-optimized content. PR 2.0. Web 3.0. Arrggh!
CKPcreative separates the benefits from the buzzwords to help you understand how these tactics can fit into your overall marketing plan.
Together we'll develop a smart strategy for your business, identify the tactics that are appropriate to your strategic goals and—above all—spend your valuable (and limited) marketing dollars wisely.
THE ART OF PR IS CHANGING RADICALLY
The media landscape is shifting daily, but there are smart ways to ride the wave of change and work with appropriate media outlets (both online and offline) to deliver your message directly to your intended audience.
CKPcreative provides smart, focused and strategic media relations. We work with traditional publicists on national and local levels to deliver comprehensive communications that meet all your PR needs.