I really like the Miller Light “Man Laws” commercials. Their supporting Web site is excellent, incorporating blogging and user-generated content that has amassed more than 23,000 man laws, including this one: “Thou always compensate for very bad beer with expensive Internet ads.” Clearly they’re not worrying about editing public postings to their site. Good for them.

Takeaway for marketers: If you’re going to venture into the user-generated content waters, remember that you can’t control everything. If you’re a control freak, stay on dry land.

JULY 25 UPDATE: Tom Daykin, who reports on the beer industry for the Milwaukee Journal Sentinel, stumbled across LOHAD and spoke to yours truly about the campaign for this article. Thanks, Tom.

This entry was posted on Saturday, July 8th, 2006 at 9:31 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.