The talented Scott G, one of the more eloquent and insightful posters over on the Soflow forums, keeps sending me links to his articles that I never seem to get around to presenting here. Well, I’ve finally gotten around to one. Sorry it took so long, Scott.

Check out the G-Man’s suggestions for voting participants in bad advertising campaigns off the marketing island. “Badvertising” indeed. Maybe Leonard Pinth-Garnell should open up an agency.

I do think this idea needs qualification, though: age. Fresh faces in their 20s should be excused from such draconian rules. The folly of youth, learning from your mistakes, that sort of thing. But: If you’re still doing crap in your 40s or 50s? You better hope you’re not sitting across the interview table from the G-Man, or someone like him.

Marketing takeaways: How deeply do you dig into a potential new hire’s background before actually making the hire?

This entry was posted on Wednesday, December 6th, 2006 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.