For those of you who haven’t embraced online bill paying and still actually write checks, this is the time of year you’ll find yourself writing “void” a lot or trying to make a “6” look more like a “7.”

Well, just as you have to update your thinking while writing checks, you ought to update your Web site’s copyright notice: If it says “2006,” change it to “2007” now. You don’t want to look like you went out of business last year, do you?

Takeaway for marketers: You probably use your birthday or anniversary as a reminder to check the batteries in your smoke detector. Similarly, take this opportunity to conduct a copy audit of your entire Web site. Lots of changes have happened over the past year. Does your site reflect them all?

This entry was posted on Tuesday, January 2nd, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.