Rachael Ray has TV shows, books, magazine covers and more. Oprah answers her calls. Spam uses her name. She also has her detractors, many of whom have congregated over here.

“Rachael Ray is annoying for many reasons but here are a few: she is repetitive, she talks with her hands way too much, she giggles incessantly, she puts olive oil and chicken stock in everything, she wears really ugly clothing, she talks out of one side of her mouth like she’s had a stroke, she looks like ‘The Joker’ when she smiles, and she can’t stop talking about her family.”

It’s not just a Web site … it’s a community.

Takeaway for marketers: You think you can control the message? The entire message? Think again.

This entry was posted on Wednesday, January 17th, 2007 at 8:11 am and is filed under Internet Stuff, Marketing Takeaways.