The first four episodes of 24 were released on DVD virtually simultaneously with their airing. Also on the DVD: the first 12 minutes of tonight’s episode five, which (of course) have been posted to YouTube. Here’s part one and here’s part two.

It would be pretty buzzworthy (and, in my mind, a very smart marketing move) if the producers of 24 posted the first 12 minutes of each new episode online shortly after the previous episode finished airing — for the entire season. Not that 24 needs any more hype or promotion, but it would probably further solidify the existing loyalty so many have for this amazing show.

Takeaway for marketers: One of the fundamental rules of showbiz: leave ’em wanting more. Teasers like this do exactly that. Are you leaving ’em wanting more in your own business?

This entry was posted on Monday, January 22nd, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.