You know a beer ad works when someone emails the link to you (thank, Mark!) with a comment like this:

“Budweiser doesn’t have the balls to pull off something like this. They just trot out those big, stupid Clydesdales and figure it’s bottoms up, America! I’ve never even heard of this particular brew, but I’m prepared to go seek it out and guzzle a six-pack to simply reward them for their creativity! Good on ya, weird Euro-Brau!”

What kind of ad inspires such buzzworthy reaction? See it right here.

“I come to the office each morning and stay for long hours doing what has to be done to the best of my ability. And when you’ve done the best you can you can’t do any better.”
—Harry S. Truman

From Red Herring comes news of Disney relaunching Disney.com next week, to incorporate MySpace-style social networking.

Will Disney succeed where Wal-Mart failed? Unless they have something truly revolutionary planned, I doubt it. Mass acceptance on the level of MySpace or YouTube is not likely to happen, though it will certainly be an experiment to watch closely.

… then be sure to read this one: 10 Online Marketing Blunders to Avoid. Tom Hespos packs a lot of wisdom into this list, which is probably worth reading every few months or so as a way to recalibrate your thinking in the wake of ongoing pressures and events that affect your overall online marketing strategies.

For those of you who haven’t embraced online bill paying and still actually write checks, this is the time of year you’ll find yourself writing “void” a lot or trying to make a “6” look more like a “7.”

Well, just as you have to update your thinking while writing checks, you ought to update your Web site’s copyright notice: If it says “2006,” change it to “2007” now. You don’t want to look like you went out of business last year, do you?

Takeaway for marketers: You probably use your birthday or anniversary as a reminder to check the batteries in your smoke detector. Similarly, take this opportunity to conduct a copy audit of your entire Web site. Lots of changes have happened over the past year. Does your site reflect them all?