The smart people over at the Experiential Marketing Forum recently conducted a survey of International Experiential Marketing Association members in 159 countries. What’s working in the world of experiential marketing? What’s not? How should it affect your marketing plan? Check out the survey results over here.

Takeaway for marketers: Thinking about fielding some street teams? Careful! They have the highest potential to create a negative brand experience. The survey results include several such nuggets of practical wisdom.

This entry was posted on Wednesday, February 14th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.