5 Grammatical Errors That Make You Look Dumb is a good article from Copyblogger, and just about every comment that follows the article is worth reading, too.

What’s worse is that these sorts of blatant errors aren’t limited to sloppy blogging: They’re commonplace in the majority of business communication that crosses my email inbox.

To Copyblogger’s list I’m compelled to add: blatant misuse of the apostrophe. Like those signs in front of houses: “The Reade’s.” The Reade’s what? The Reade’s sign? The Reade’s house? The Reade’s garden? I always imagine that a word was left off by the sign painter.

Oh, a bunch of people named Reade live here! So you meant plural and not possessive? Ahhh, now I get it!

Sheesh.

This entry was posted on Sunday, March 25th, 2007 at 6:00 am and is filed under Marketing Stuff, This 'n' That.