This story should be yet another wakeup call to every music label executive out there, assuming they don’t already have ultra-caffeinated bug eyes from recurring nightmares in which they’re assaulted by legions of Arctic Monkeys.

Takeaway for marketers: It’s not just the means of advertising (blogs, word of mouth, message boards, etc.) that have changed. The means of production have changed, too. The future is here. Deal with it.

This entry was posted on Tuesday, April 10th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.