Archive for April, 2007

iPhone = the Next iPod? Well …

Thursday, April 5th, 2007

Ooooh, goodie: A $500 phone with less than an hour of talk time! JUST what I wanted!

Think the iPhone will be a slam-dunk success for Apple? Not so fast. Remember these top 10 failed Apple products, some of which were hailed as can’t-miss goodies? Oh, and they also have to fix the fact that the battery only allows for about 40 minutes of talk time. (Thanks to the gang at TWiT for the link and the word on the street.)

AdGabber

Wednesday, April 4th, 2007

Oooh, I'm a *ahem* popular member

AdGabber is what happens when you cross MySpace with Soflow. You get “a social network for like-minded individuals in advertising, marketing and media.” Come on by and join the party, courtesy Steve Hall and the folks at AdRants.

Web Advertising Soars (Again)

Tuesday, April 3rd, 2007

More and more people (and ads) continue to move online

The Times (that’s the one in the U.K., not the one in New York) reported yesterday that the Internet “will overtake radio by next year and become the world’s fourth-largest advertising medium, a year earlier than forecast.”

Imagine …

Monday, April 2nd, 2007

You may say I'm a dreamer ...

This article from iMedia Connection is worthwhile reading for anyone working on a site redesign, landing pages or general search engine optimization. Or any other kind of online marketing, for that matter.

Indeed, it’s worth reading if only to soak in the literal bottom line: “It may be worth the risk of losing a bit of rank in the name of a better user experience.”

Imagine if all Web marketers and content creators and site managers signed on to that concept: The heck with trying to be number one on page one of Google, let’s try to be number one on the minds of our customers.

You say you want a revolution? Start there.

Takeaway for marketers: It’s not about what you want to do with your site or what you want your customers to do with your site. It’s about what your customers want to do with your site.

Another Reasonable Idea Rejected

Sunday, April 1st, 2007

An .xxx domain is inevitable. It's just not imminent.

Once again, establishing a .xxx domain has been rejected.

“Religious groups worried that ‘.xxx’ would legitimize and expand the number of adults sites, which more than a third of U.S. Internet users visit each month, according to comScore Media Metrix.”

This is a silly argument. Religious groups should welcome a .xxx domain, which should come with accompanying aggressive enforcement against pornographers who fail to use the .xxx domain.

No system will ever be 100 percent perfect, of course, but with clearly pornographic content herded into one pen, parental and library filters could more easily and effectively block that content. Grey area issues of educational content (breast cancer sites, sexuality information sites, etc.) would need to be dealt with separately by filtering software.

I believe a .xxx domain is inevitable. For silly reasons, it’s just not imminent.