Well, according to the Fighting Splog blog, not particularly well: In the last month, the number of splogs has increased 50 percent.

What’s a splog? It’s a spam blog, a blog created to game Google, which does delete splogs. The bad news is that splogs continue to be created faster than Google can delete them, which junks up the Internet for everyone.

The state of splogs right now sorta feels like a game of Missile Command when it gets to the point where the missiles (splogs) are coming so fast and furious, you can’t possibly protect all the cities (Google search result integrity).

Takeaway for marketers: Splogs suck. If you’re engaging in this type of “marketing,” shame on you.

This entry was posted on Monday, August 13th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.