… the result is the Anti-Advertising Agency, which describes itself as an agency that “co-opts the tools and structures used by the advertising and public relations industries. Our work calls into question the purpose and effects of advertising in public space. Through constructive parody and gentle humor our Agency’s campaigns will ask passers by to critically consider the role and strategies of today’s marketing media as well as alternatives for the public arena.”

Web sites. Landing pages. Emails. What do they all have in common? They’re all viewed on a screen. Duh.

So given that, why are so many Web sites, landing pages and emails reviewed and approved in print? The short answer: Because those doing the reviewing and approving aren’t as comfortable with digital as they are with analog.

Someone who works at a major e-tailer that sends a lot of email recently fed one of my biggest pet peeves with war stories of management requesting printouts of emails for review and approval. I suspect anyone who works in the online world deals with nonsense like this to one degree or another.

The medium may or may not be the message, but the message ought to be reviewed and approved in the medium in which it’s presented. Reviewing a Web page in print seems to me to be as absurd as reviewing a radio commercial by reading the script or reviewing a print ad by looking at a scanned version on screen.

Takeaway for marketers: If it’s viewed on a screen, it should be reviewed on a screen.

Good news: In the near future, the New York Times will be reverting to presenting its op-ed and subscription-based materials free to all Web users, according to the New York Post.

Well, according to the Fighting Splog blog, not particularly well: In the last month, the number of splogs has increased 50 percent.

What’s a splog? It’s a spam blog, a blog created to game Google, which does delete splogs. The bad news is that splogs continue to be created faster than Google can delete them, which junks up the Internet for everyone.

The state of splogs right now sorta feels like a game of Missile Command when it gets to the point where the missiles (splogs) are coming so fast and furious, you can’t possibly protect all the cities (Google search result integrity).

Takeaway for marketers: Splogs suck. If you’re engaging in this type of “marketing,” shame on you.

With a (reportedly troubled) teevee series coming in the fall and commercials airing (it seems) every hour of every day, the Geico cavemen are poised to jump the shark any moment, now. To help rev up that motorcycle, visit Cavemen’s Crib. Quite the Paleolithic party animals, these dudes.

It’s a rich piece of Flash work that undoubtedly cost a bundle. If you’re looking for the song that plays in the commercial that shows the caveman with the tennis racket in the airport, click on the iPod in their apartment and choose “Remind Me.”