Coming into Super Tuesday, Barack Obama is riding a wave of momentum from the polls. He’s riding a wave of momentum on YouTube, too: This is the only video from any campaign that seems to be getting real attention … and millions of views so far.

Of course you’re gonna watch, either for the ads or to see whether you won your box pool. I can’t help you with your pool, but you might find the Adrants Super Bowl 2008 Advertising Overview interesting.

Weatherproof may not be broadcasting their two-second commercial on tomorrow’s Super Bowl broadcast, but they’re getting their 15 seconds of fame: For example, here’s an LA Times article about it and here’s a CNBC article about it.

Gawker asks: “Brilliant?” I say: Close, but no cigar. Good idea, potentially very Barnumesque, but bad execution.

Were the misspellings in the press release intentional? Why isn’t their two-second spot on YouTube or Google Video? Is their PR agency pitching the story like mad dogs to every possible media outlet and then some? Why not have the sign held up in the spot be a URL and point people to a microsite so you can measure the results of your efforts?

Takeaway for marketers: Got a great idea? (You’ll know when you do.) Take the time to think it through from all angles so that you maximize your potential when it comes time to make that idea a reality.

“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.”
—Woody Allen