The term “onboarding campaign” resonates with me like fingernails on a blackboard. Even so, Chris Marriott’s article over on iMedia Connection, “3 Steps To Stellar Welcome Emails,” is excellent reading.

Takeaway for marketers: You might be missing out on one of the best relationship-building opportunities out there.

This entry was posted on Monday, February 9th, 2009 at 8:01 am and is filed under Marketing Stuff, Marketing Takeaways.