Archive for February, 2009

Free Marketing Wisdom

Sunday, February 8th, 2009

The 2009 edition of Marketing Sherpa’s Marketing Wisdom Report is now available. Always a good read … and it’s free.

Takeaway for marketers: Download it. Read it.

525 Magazines Folded in 2008

Saturday, February 7th, 2009

Owtch.

Quote o’ the Day

Friday, February 6th, 2009

Chauncey Gardener

“Life is a state of mind.”
Peter Sellers

This Is Sand

Thursday, February 5th, 2009

This is cool.

5 Sure Ways To Get 10K+ Twitter Followers

Wednesday, February 4th, 2009

Geek and Poke: Good stuff

Maybe it’s just me, but it feels like Fonzie is warming up the motorcycle where Twitter is concerned.

One sign that the jump ramp is being pushed closer to the shark tank is the plethora of articles about how to increase the number of followers you have on Twitter. Here’s one from Kevin Rose. Here’s one from DoshDosh. Here’s one from TwiTip. I could go on for hundreds of column-inches, but go ahead and fire up Google and see for yourself: The Interweb’s lousy with this sort of advice.

I’ve read my share of these articles, and they all pretty much amount to conventional Twitter wisdom: Tweet links. Add value. Ask for retweets. And so on. Good tips as far as they go, but they’ll only take you so far.

No one’s giving you the real story about how to catapult yourself into the Twittersphere stratosphere, that rarefied air of five-figure followers that is one of the most coveted inhales of today’s geekerati.

Till now.

Pay close attention: If you’re jonesing to break through to the Twitterholic 100, these surefire tips really, really, really work. Promise.

1. Host This Week in Tech. If you can’t convince Leo Laporte (82,424 followers as I write this) to let you take his place as leader of the #1 podcast out there, an alternative is to become a guest on TWiT and pimp your Twitter name whenever possible; many of the 300k+ listeners on Twitter are bound to follow you.

2. Establish an influential global news presence. Like CNN Breaking News (129,833) and The New York Times (59,227), take a multidimensional approach to news dissemination, because you never know: Twitter may still be here long after your network collapses or your newspaper folds.

3. Become a cultural touchstone. Develop a persona that has the paparazzi stalking you 24/7. Win a Grammy. Pose nude on the cover of Harper’s. Hang out with Paris Hilton. Hey, it worked for Britney (59,388).

4. Sell shoes. Okay, I don’t get it, either. But the Zappos.com CEO has 49,242 followers. Go figure.

5. Become President of the United States. As I write this, Barack Obama has 230,551 followers. In your face, Vladimir Putin.

If it all sounds like too much work, you may want to forget about Twitter entirely and wait for the next wave of microblogging and/or hypernetworked instant messaging to take hold. Personally, I think 2 is the next 140.

Takeaway for marketers: If you’re on Twitter, it’s going to take a lot more than whatever it is you do on Twitter to get you some followers on Twitter.

(By the way: That cartoon up top is from Geek and Poke, a great site you need to check out.)