eMarketer reports on global email open and clickthrough rates in the second half of 2008 (evidently it takes some time to consolidate the data), and also provides data by industry: religious/spiritual emailings fare very well; entertainment mailings not so much.
Digital Media Wire considers uSocial and asks this question: “How is this for an innovative social media marketing idea?”
My answer: It stinks.
In the realm of social media, authenticity and trust are everything. You don’t buy those at a CPM of $87, you develop them over time.
“USocial said businesses and individuals were queuing up to use its follower finding service, according to BBC,” DMW reports. Those businesses and individuals would probably be better off spending that money on scratch-off lottery tickets.
The question of the day: Can the determined competitors of MLE (Major League Eating) recover from the drubbing that three of their fellow humans received yesterday at the hands trunks of the titanic trio from TGSOE (The Greatest Show On Earth) to set yet another record at Nathan’s world-famous hot dog eating contest?
Here’s coverage of yesterday’s historic event from the Daily News, and you can see photos from the Ringling Bros. Flickr feed here, but be sure to check out Gersh Kuntzman at The Brooklyn Paper: He did such a good job capturing the essence of the event, even The Huffington Post picked up his coverage.
JULY 4 UPDATE: The humans recover and Joey Chestnut retains the crown! Coverage here.
“There is probably no more obnoxious class of citizen, taken end for end, than the returning vacationist.”
—Robert Benchley
… then one wonders why Rosetta Stone recently reshot their commercial to feature a more modest-looking Lesley Ann Machado. As Rosetta Stone spokesman Reilly Brennan said in USA Today, “She’s popular, and there’s a lot of chatter about her.” I’ll bet. I’d love to see the pink-shirt metrics vs. the blue-shirt metrics; it would make for a terrific marketing case study.
