Archive for September, 2009

Back in the Day

Thursday, September 10th, 2009

The Telegraph takes a look at how 20 of today’s most popular Web sites looked when they first launched. Fun stuff.

Sage Advice

Wednesday, September 9th, 2009

Before his speech to the nation’s schoolchildren yesterday, President Obama had some wise words about social media for the kids in the school where he was making his speech. It’s a point that everyone, kids and adults alike, should take to heart:

“I want everybody here to be careful about what you post on Facebook, because in the YouTube age whatever you do, it will be pulled up again later somewhere in your life. That’s number one.”

Mashable reports.

Old PR vs. New PR

Tuesday, September 8th, 2009

David Meerman Scott calls this justanotherpr blog post “one of the best ‘old PR vs. new PR’ thought pieces I have ever read.” Which is reason enough for you to read it.

It’s Labor Day Already?

Monday, September 7th, 2009

Where the hell did the summer go? Financial Times suggests a possible answer.

Another Lousy Social Media Marketing Idea

Sunday, September 6th, 2009

E-Commerce Times reports on uSocial, a company that “will populate a business’ or individual’s Facebook account with hundreds or thousands of new friends — all real people, apparently — for a few hundred bucks.”

Which is great if all you care about is quantity, not quality. If you’re trying to reach an arbitrary number of followers or friends for no other reason than to reach that number. If you treat customers and potential customers not like real people but like another digit on a spreadsheet (yeah, people love that).

I suppose it was inevitable, though: uSocial is arguably the ultimate social media pimp.

Has your company sunk so low that you really feel the need to pay for it?

Takeaway for marketers: Would you rather be connected to 100,000 people who don’t care at all about your product or service or 100 who do?