Web page titles are one of those little things that can sometimes make a big difference. Six Revisions has an excellent post about what you should and shouldn’t be doing when it comes to titles.

“If a composer could say what he had to say in words he would not bother trying to say it in music.”
—Gustav Mahler

Google CEO Eric Schmidt recently spoke with the Wall Street Journal, and is making some headlines (like this article in the Telegraph) for his prediction, “apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.”

That may be a little over the top (one link from the old name to the new name, and the whole cover is blown!), but I think he absolutely nails it when he says: “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time.”

I’ve said it before, I’ll say it again: If you don’t want your mom to see it, if you don’t want it on a billboard in Times Square, don’t post it online.

… that the Facebook dictionary doesn’t include “Facebook”? (Hence the red squiggle under “Facebook” and the suggested alternatives.)

I’m back from a few days of R&R, but I’m still feeling a bit lazy, so here’s one more look back at another one of the most important digital marketing stories of 2010 so far, courtesy of The Onion: New Google Phone Service Whispers Targeted Ads Directly into Users’ Ears.