Max Lenderman is a smart guy who knows plenty about marketing communications in general and experiential marketing in particular.

Max has a new book out. It’s called Brand New World. It’s probably excellent, given his previous book, Experience the Message. That, and the fact that there’s an elephant on the cover.

Over at experiencethemessage.com you can download a .pdf of Brand New World. The entire book. For free. Without registration. Of any kind. Right-click, save and the whole thing is yours.

Bravo, Max. I bet you wind up selling a whole lot more books for it all.

(Hat tip to Barbara for the heads up on this one.)

This entry was posted on Wednesday, September 1st, 2010 at 8:41 am and is filed under Marketing Stuff.