Archive for December, 2010

Google’s eBooks Play … and Fail

Monday, December 6th, 2010

The Wall Street Journal reports that today marks the debut of Google eBooks, which is very interesting when you couple it with the idea (reported over on Talk Android) that Android tablets will be taking a massive chunk of the market away from Apple’s iPad. Maybe from the Kindle and the Nook, too.

Sounds great in theory. In practice, though, I have to wonder — especially when I go to the Google eBooks page on my Android tablet, click on “Google eBooks for Android,” click on the button labeled “Download Android app” … and get a 404 “Not Found” error.

Whoops.

Movie of the Year?

Sunday, December 5th, 2010

According to the National Board of Review, The Social Network is the film of the year.

Genuinely Viral

Saturday, December 4th, 2010

I’ve been yammering about the misuse of the word “viral” for years. (See an example that links to other examples and a good article, over here.)

Every once in a while, though, I come across someone who is doing something genuinely viral. The latest example: Dropbox, a service for backing up and sharing files.

The viral nature of what they’re doing is elegant in its simplicity: Recommend Dropbox to more people, get more storage space for your files.

This is genuinely viral, in the sense of a viral element requiring you to do something in order to make it work.

Well done, Dropbox.

Quote o’ the Day

Friday, December 3rd, 2010

“Above all things, never think that you’re not good enough yourself. A man should never think that. My belief is that in life people will take you at your own reckoning.”
Isaac Asimov

No Link Juice For You!

Thursday, December 2nd, 2010

Vitaly Borker is the Soup Nazi of the Internet … and the Internet is fighting back.

In case you missed the story of DecorMyEyes, check out this article from the other day in the New York Times. It’s an amazing story on so many levels that … oh, just go read it.

The victim in the story made the Today Show, as you can see over here on TV Junkie Joe Bua’s superb blog.

Now, as reported in yesterday’s Times, Google has announced “that it had changed the way it ranks search results so that unscrupulous merchants would find it harder to appear prominently in searches.”

We all know the old saying: There’s no bad publicity. Seems that in the world of SEO, though, there is.

Takeaway for marketers: Customer service matters … now, more than ever.