In case you didn’t know, April 20 has become something of an annual holiday for marijuana enthusiasts. Why? According to the Volusia Investigative Society of Unexplained Phenomenon, it’s “essentially a triumph of marketing on the part of High Times” magazine.

Brandon Sutton posts under that provocative headline over at socialmediatoday, and I absolutely agree when he writes:

“I’ve always had problems with the notion that Social Media equals Facebook and Twitter. As if a brand can create a Facebook Page and Twitter account and check ‘social media’ off the list.”

Yet that’s what so many companies do. Because for so many people, there isn’t much out there in the world of “social media” besides Facebook and Twitter.

“We need to be more responsible for how we talk about the dynamic field of social media.”

I think he’s on to something. Unfortunately, I also think this opinion is in the overwhelming minority … for now.

… is to have a typo in your subject line. Even worse is if you’re sending a media alert and the word you’ve misspelled is “media.”

Takeaway for marketers: If you’re pitching something to me, a typo in the pitch — particularly in the subject line — guarantees you an instant visit to the deleted folder of my email program. I’m sure I’m not alone in this thinking.

The news broke around two weeks ago … and the cybercriminals are doing their thing.

Hey — HEY! Let’s continue to be careful out there.

Yesterday was tax day, though if you’re one of those people you still have till Monday to file.

If you wonder about how the money gets split up when you think about your tax dollars at work, check out the federal taxpayer receipt application the White House has posted online. Pretty good. The Brand Builder Blog has a nice post about it, as do the Wall Street Journal and TaxProfBlog, which notes some criticisms about the app.