Archive for April, 2011

Quote o’ the Day

Friday, April 15th, 2011

“An expert is a man who has made all the mistakes which can be made in a very narrow field.”
Niels Bohr

Because You Have Tons Of Free Time …

Thursday, April 14th, 2011

… here’s an article on the Cision blog that details the 100 top social media, Internet marketing and SEO blogs so you have something to read.

(Hat tip to BP for the heads up on this one.)

R.I.P. Flip

Wednesday, April 13th, 2011

The Flip camera had it all. Great reviews from Gizmodo. A marketing deal with 30 Rock. A vibe about how it’s transforming PR. And so much more. Even orthodontists were being advised to get one. It was fast becoming to video what Google is to search.

Then Cisco killed it.

Takeaway for marketers: You can have a great product with great PR and great buzz and customers who love your product … and still the sword of Damocles could strike with little warning. Sucks, doesn’t it?

Would You Like $25 For Looking At Ads?

Tuesday, April 12th, 2011

On your Kindle, that is. Amazon thinks you might. ReadWriteWeb reports.

NYTimes Gets All HuffPo

Monday, April 11th, 2011

I’m on Facebook yesterday, and someone in my feed linked to this New York Times story about Woody Woodpecker and modern art. Pretty cool. So while I’m on the story, I click the link to share in my Twitter feed.

Share in my Twitter feed with a click or two? Nope: I have to create a TimesPeople account — which is pretty much modeled after HuffPo social news, but the experience (so far) is pretty awkward.

For example, after I create my TimesPeople  account using my Twitter account, I click on my account name to see what sort of profile information is there. TimesPeople asks me to re-enter my password. Ummmm, I never entered a password in the first place; are you asking for my Twitter password? (I don’t really want to share it here.) Maybe, but it’s not at all clear: My account name is the email address connected with my Twitter account, not my Twitter name, so maybe the password you’re looking for is something else entirely.

I’m sure the kinks will be ironed out over time, but right now spreading TimesPeople content to your friends is harder, not easier, than the average share.

Takeaway for marketers: It’s all about making it as easy as possible. You want to give people dummy-proof simple tools for spreading your message. You don’t in any respect want to create barriers to spreading that message.