Archive for April, 2011

Mobile Ads? Let’s Get Real

Sunday, April 10th, 2011

*snif*

Smell that? It’s the stench of another financial bubble, and it’s floating around the venture capitalists like those bubbles we saw 1994.

Look at this: One mobile advertising startup raises $12 millionanother raises $20 million .. a text messaging startup raises $8.5 million. And that’s just in the past two weeks or so.

Memo to venture capitalists: Please send me a million dollars and I’ll save you the rest if you follow my advice.

No one wants ads on their cell phones.

No one.

All the PowerPoint presentations and financial projections in the world can’t convince me otherwise.

No one wants ads on their cell phones.

I received two text messages in the past 48 hours that were both commercial in nature, both unsolicited (and so both were spam, imho) and both profoundly annoying.

The mobile advertising bubble is big and oily with a rotten stench, and it’s going to pop and leave a nasty mess on a lot of bottom lines.

Because no one wants ads on their cell phones.

No one.

(Million-dollar checks can be made out to “Craig Peters” or “CKPcreative” — either one will work just fine; please contact me for a mailing address or direct deposit information.)

Takeaway for marketers: No one wants ads on their cell phones. No one.

Good News: All That Time You Think You Might Be Wasting On Social Media?

Saturday, April 9th, 2011

It’s worth it. At least that’s what Inc. reports.

Quote o’ the Day

Friday, April 8th, 2011

“It does not seem to be true that work necessarily needs to be unpleasant. It may always have to be hard, or at least harder than doing nothing at all. But there is ample evidence that work can be enjoyable, and that indeed, it is often the most enjoyable part of life.”
Mihaly Csikszentmihalyi

Facebook Status: Craptastically Frightened

Thursday, April 7th, 2011

One more sign that Facebook and Twitter have insinuated their way into our daily lives like nothing else is this news about homeland security and terror alerts.

It’s Primal Scream Wednesday

Wednesday, April 6th, 2011

I’m not going to bore anyone reading this by explaining why it’s Primal Scream Wednesday. Suffice to say the neighbors are starting to shoot concerned looks in the direction of my home office.