Archive for June, 2011

Are Flash Mobs Over?

Sunday, June 5th, 2011

That would seem to be a safe bet, since they’re now being spoofed in the above (pretty funny) AT&T commercial.

Takeaway for marketers: Maybe suggesting a flash mob as part of your guerrilla marketing strategy isn’t such a cutting-edge idea after all.

Upgrade Blues

Saturday, June 4th, 2011

It figures: A coupla weeks after I upgrade both my desktop and my laptop to computers that run Windows 7, along comes Windows 8. Looks pretty snazzy. TechCrunch reports.

Quote o’ the Day

Friday, June 3rd, 2011

“What lies behind us and what lies before us are tiny matters compared to what lies within us.”
Ralph Waldo Emerson

From the Dept. of Irritating Web Advertising

Thursday, June 2nd, 2011

So I click into Huffington Post yesterday afternoon to check on the news and — YOW!

Okay, I can well imagine somebody getting all kinds of excited about turning the background of a page into an ad — talk about finding some new real estate for slapping a message — but this was just a little too intrusive. Okay, it was a lot intrusive.

Do I want to watch Men of a Certain Age? Not any more than before, that’s for sure. Am I pissed at HuffPo and TNT for this SCREAMING LOUD INTRUSION into my news reading? You betcha.

Takeaway for marketers: Ask yourself whether your ads are designed to engage or intrude.

Watch It Wednesday

Wednesday, June 1st, 2011

Way before Scrubs there was Temperature’s Rising, and since today is the birthday of Cleavon Little (who died in 1992), here’s a taste of his work in that show. By the way, when Cleavon said “‘scuse me while I whip this out,” he might also have been talking about his Tony award, which he won in 1970 for Purlie.