Archive for March, 2012

Watch It Wednesday

Wednesday, March 21st, 2012

Carl Reiner turns 90 today. Here he is in 1967 — half a life ago — on The Smothers Brothers Comedy Hour.

Is Spam Free Speech?

Tuesday, March 20th, 2012

Of course not. That’s why, in a world where the news seems to be filled with endless stories of legal system absurdities, it’s heartening to hear some common-sense legal news from the left coast.

Heartland Automotive Services, a franchisee of Jiffy Lube, was sending text messages with discounts to cell phones–without obtaining the express permission to do so from the owners of those cell phones.

Bravo to U.S. District Court Judge Jeffrey Miller in the Southern District of California, who rejected Heartland’s argument the requirement to obtain users’ consent unconstitutionally restricts free speech.

Get the full story over here on MediaPost.

Takeaway for marketers: You know it’s wrong before you even start, so why are you trying?

Is Blogging Critical To Your Business?

Monday, March 19th, 2012

If you’re focusing on tweets instead of posts, you might want to rethink that strategy — at least according to this 2012 State of Inbound Marketing report. Fully 59 percent of companies surveyed feel that blogging is critical (25 percent) or important (34 percent) to their business.

Why? Because blogging delivers lower costs per lead, and there’s a direct correlation between blog post frequency and new customer acquisition.

Sounds good, right? Wait, there’s more: There’s similarly positive information about SEO and social media.

Of course, while the report delivers scads of great data about inbound marketing (customers reaching out to companies as opposed to the other way around), let’s remember that the report is provided by HubSpot, a company that focuses on … internet marketing.

Still and all, there’s some great info in here that, even if you take it with a grain of salt, neverthless delivers some compelling arguments for focusing on blogging, SEO and social media.

Takeaway for marketers: Read it. Print it. Think about it.

Awkward Stock Photos

Sunday, March 18th, 2012

Mashable provides a disturbing roundup.

Billions and Billions …

Saturday, March 17th, 2012

… of years of cosmic history at your fingertips. That’s Chronozoom and it’s pretty cool. TechCrunch reports.