Archive for August, 2012

Infographics! Get Yer Infographics!

Thursday, August 16th, 2012

Infographics are everywhere. One reason why is this infographic informing us that infographics shared on Twitter get 832% more retweets than images and articles.

Here are six more infographics that have recently crossed my path that struck me as more interesting than most:

How is search spam defined?

Small business marketing: the power of media

Social media is making a big impact on small business

Twitter: a day in the life

What does your favorite social network say about your personality?

Who won the “social” Olympics?

 

Watch it Wednesday

Wednesday, August 15th, 2012

From time to time I get asked about the series of on-air interviews that gerbil-faced twit Bill Apter and I did with pro wrestlers back in the day. Here’s one we did with some of the best: The Road Warriors and Paul Ellering. Classic. Their interviews, I mean, not my hair or eyeglasses.

Can Internet Use Be A Depression Indicator?

Tuesday, August 14th, 2012

Maybe. Well, not using the Internet, but the way the Internet is being used. Scientific American reports.

Coming Soon: A New Klout

Monday, August 13th, 2012

Or so it seems from the message Klout is showing today:

Soon, Klout will release an update to the scoring system that will make your Klout Score more accurate and easy to understand. Please note that you won’t be able to access your previous Score and history after this release.

We will also update the website to give you greater insight into your Klout Score and to provide a fresh outlook on your influence. Stay tuned…

So it sounds like they’re pretty much throwing everything out and starting over from scratch. At least that’s how I read the fact that previous score and history will be heading to the recycle bin.

Whatever they’re doing, it can’t be worse than whatever they’re doing now. I find that it’s not unusual for me to have a very active week on social media and my Klout score goes down, followed by a very meager week of activity in which my score goes up.

None of this would be worth the proverbial tinker’s cuss, of course, except that a lot of job descriptions that involve social media are asking for Klout scores of a certain level.

Takeaway for marketers: Keep it real: Take anyone’s Klout score with a Brobdingnagian grain of salt.

Yay! More Writing Tips!

Sunday, August 12th, 2012

These come from newspaper editors, courtesy Kevin Allen. As for tip number three, we used to say this back in my magazine editorial days: “Cliches. Avoid them like the plague.”