As I noted the other day, Twitter isn’t the Holy Grail of marketers. Despite all the brouhaha, it’s just one piece of the overall online marketing communications puzzle.

This morning, I log into my Protopage tech page and see a headline from iMediaConnection: “How Social Media Can Resurrect Your Brand’s Reputation.”

I think to myself, “that’s not right, a brand’s reputation is what it is based on providing a good product or service at at good value, with solid customer service to go along with it. If your brand’s reputation sucks because you’re lacking one or more of those elements, no amount of Twittering is gonna help it.”

So I click to read the article and … dead link.

Maybe they’re reworking the article because they feel the word “resurrect” in the headline doesn’t play well a day after Easter. Maybe they thought twice about the ideas in the article and just decided to pull it down. Whatever the case, I hope they put it back: I’d like to know how a brand that’s gone to seed can get its groove back through social media.

Takeaway for marketers: If your brand’s gone to seed, you probably want to make a few significant changes before diving into the social media warters, otherwise it’s bound to get pretty ugly.

This entry was posted on Monday, April 13th, 2009 at 9:28 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.