If you have a blog and you’re getting hammered with trackback spam or comment spam, you need Akismet. Now.

Trackback and comment spam is a huge problem. It’s been a hassle for me for a long time, though it ebbs and flows. About two months ago, a relentless new wave of spam started hitting this blog, to the tune of hundreds of bogus posts per day.

I installed the Akismet plugin for WordPress recently. Bogus posts since then? Zero. Zilch. Zip. Nada.

It’s been a long time since I’ve seen anything Web-related that’s so simple and works so well.

Takeaway for marketers: If you’re blogging, personally or corporately, you need to take a close look at Akismet. Now.

This entry was posted on Sunday, December 3rd, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Takeaways.