Top 10 Reasons Not To Market In Second Life
April 8th, 2007
Over on The Marketing Excellence Blog, Eric Kintz (Vice President of Global Marketing Strategy and Excellence for Hewlett-Packard) details in this post why Second Life may be something for marketers to avoid. Or at least something about which marketers should think twice, then think again.
Of course, Eric asks what may be the most relevant question of all for marketers considering a presence in Second Life: “Are you ready to take the risk of having one of your press events attacked by animated flying genitals?”
(Thanks to B.L. Ochman’s What’s Next blog for the heads up on this one via her post, Marketers Flopping In Second Life.)
April 11th, 2007 at 3:26 pm
Amen, my brother. I’m all for new media and allowing audiences to own and shape brand experiences, but I’m extremely cautious to recommend Second Life for any of the brands I represent.
Hopefully we’ll see some ways to protect marketing initiatives within the site as Second Life continues to evolve.