Yesterday you saw the quantitative portion of the program. Now the always-fun opened-ended question: Want to add your $.02 about any aspect of online marketing? Here’s the place to do so! Those brave enough to answer had this to say:

• Forget the bells and whistles.
• Each of the techniques you asked about can be implemented poorly and receive bad results or can be a tremendous success. The following variables always should be taken into account for any online campaign: the goal, the creative, the audience, the product, the offer and the timing. Relying too much on a single metric or variable leads to poor decisions and unrealistic expectations.
• Most online marketing is still too “broadcast model” and is easily ignored. Viral and word of mouth is where i see the future going.
• Online is finally proving out its value proposition that we sold back in ’98. Finally.
• It’s not so much the place as it is the message. A billion people can see or hear a bad message and it will not work. One person can see or hear a good message and respond to it. The money is in the message.

This entry was posted on Thursday, July 26th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.