I’m a little belated in posting this link, but Ambar Shrivastava over on MediaPost’s Search Insider gets it exactly right, noting that “it’s a misnomer to say that SEO is about writing for search engines. Content generation is really about writing for your customers.” The complete article is worth reading.

Takeaway for marketers: How about that? Focusing on customers gets you SEO benefits, too! Who’da thunk it?!

This entry was posted on Thursday, January 3rd, 2008 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.