Archive for the 'Internet Stuff' Category

Klout. Kred. What About ACE?

Sunday, February 3rd, 2013

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Do you know your brand’s Ace score?

Probably not. A recommendation for Outwoot crossed my path the other day, so I thought I’d give it a shot with the non-profit for which I serve on the board, Gilda’s Club Delaware Valley.

According Outwoot, Gilda’s has an ACE score of 42.5 out of 100.

Awareness is seen as low, a midrange measure of “listener,” the lowest of three levels. (The other two are influencer and amplifier.) Outwoot’s analysis: “You are getting started with building the right muscles for driving reach through your social communities. You are either engaging too less or too often where the noise level is either very low or you are being too loud but its failing to appeal the audience. Areas: Reduce the number of tweets (if noise is >7). Increase conversations (if noise level < .3)

Community is seen a bit better, on the low end of “balanced,” the second of three levels. (The other two are “starter” and “fan club.”) Outwoot’s analysis: “Brand is experiencing a rapid growth in their community size but is still at a starting phase of building the communities.”

Engagement, finally, appears to be rock-solid in the middle of the highest category, “engaged.” (The other two are “passive” and “conversationalist.”) Outwoot’s analysis: “Brand is highly engaged with the audience. Community members are very interested in engaging with the brand on multiple fronts. The brand continues to provide multiple avenues for the community to participate in conversations by publishing different types of content/ activities.”

Here’s some more about the ACE score:

The ACE Social score is based on an algorithm that uses upward of 20 social media metrics and represents the impact of your efforts in three areas:

  • Level of AWARENESS your content is able to drive.
  • Size and mining potential of your online COMMUNITY.
  • Level of ENGAGEMENT your efforts are able to drive.

Based on the activity driven by the brand, the ACE scores can change daily. Large or celebrity brands don’t necessarily have higher scores than the smaller size brands – it’s all about the efforts you are driving in the social web.

Ultimately, I think no one score will become THE social influence measurement mechanism. Just as your credit score is actually three credit scores (Experian, Equifax and TransUnion), social cache will come to be seen by a variety of measurements.

Meanwhile, ACE seems like it may be on to a decent way of providing brands a way to wrap their corporate heads and tactical ToDo lists around the whole issue of social media engagement.

Got Questions? Don’t Bother Going to LinkedIn for Answers

Tuesday, January 22nd, 2013

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LinkedIn goddess Donna Serdula alerts us to the fact that LinkedIn Answers is going away at the end of this month. I’m sorry to see the feature go, but I’m not all that surprised. I’ve often said it’s one of the best-kept secrets on LinkedIn: a good place for discussions, and a good way to help boost one’s SEO profile.

Unfortunately, LinkedIn Answers was crippled by two things: it was pretty much hidden on the LinkedIn landscape, and it was a magnet for countless irrelevant postings that were off-topic and spammy.

Something will come along to replace it, but ultimately I think what LinkedIn really needs are thematic professional communities that have moderated discussion boards — with experienced and engaged moderators who will delete the spam, keep people focused and on topic and facilitate worthwhile and constructive discussions.

I’ve been online since Prodigy was The Next Big Thing, and I can’t think of one worthwhile community in which I’ve been involved that didn’t involve some serious level of human moderation.

Facebook First Impressions

Sunday, January 20th, 2013

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Often they come from the cover photo. Ragan’s PR Daily has 12 “most fabulous” ways to make the cover photo for you or your business really pop, while hongkiat.com has 40 “really creative” examples and a downloadable template to help you get your Photoshop on.

You have the links. Now start getting fabulously creative.

List Time!

Monday, December 24th, 2012

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While Santa is checking his list twice, let’s link over to some of the more  interesting lists that have crossed my path lately:

Top 10 Social Media Blog Posts of 2012 (WCG)

Top 10 Social Media Acquisitions of 2012 (Social Fresh)

Top 10 social media f-ups of the year (redeye)

Top 10 most important SEO & social media marketing tactics of 2012 (VentureBeat)

11 Biggest Social Media Disasters of 2012 (Mashable)

Top 20 Social Media Marketing Articles From 2012 (Social Media Examiner)

Online Death Threats

Saturday, December 22nd, 2012

crimescene

How do you deal with them? Comic Book Resources, of all places, looks at the consequences.