Ping: Small Business Facebook Uses
Tuesday, August 21st, 2012Over on Search Engine Land, Chris Silver Smith has 7 good tips for you. Samantha Cortez on Business Insider has 5, and Duct Tape Marketing has 3. Go get ’em.
Over on Search Engine Land, Chris Silver Smith has 7 good tips for you. Samantha Cortez on Business Insider has 5, and Duct Tape Marketing has 3. Go get ’em.
Forbes asks its readers for the best marketing ideas they’ve ever had. Thus far the request has resulted in just 2 comments. Maybe the beginning of the work week tomorrow will inspire a few more. Let’s keep an eye on this one; the comments posted could be interesting … and if no more than a few additional comments get posted, well, that says something too, doesn’t it?
Infographics are everywhere. One reason why is this infographic informing us that infographics shared on Twitter get 832% more retweets than images and articles.
Here are six more infographics that have recently crossed my path that struck me as more interesting than most:
Small business marketing: the power of media
Social media is making a big impact on small business
What does your favorite social network say about your personality?
Who won the “social” Olympics?
Chris Abraham has a terrific post addressing this question over on Business 2 Community. Go read it.
As to the central question Chris poses: Blogger outreach is, hands down, earned media. Oh, and by the way: If you’re going to be doing outreach, do it right. Anti-Social Media has some good advice.
Takeaway for marketers: Sure, you can buy blogger coverage, but by doing so you’re effectively buying lousy ads; the best result of blogger outreach is unbiased positive coverage of your product or service.
Thinking about advertising on Facebook? You might want to think again: According to one advertiser, 80 percent of the ad clicks are coming from bots. WordStream reports.
Takeaway for marketers: This is another reason why clicks really don’t matter. It’s all about performance. Getting a million clicks with zero sales is pretty worthless, isn’t it?