Archive for the 'Marketing Stuff' Category

Ping: Small Business Facebook Uses

Tuesday, August 21st, 2012

Over on Search Engine Land, Chris Silver Smith has 7 good tips for you. Samantha Cortez on Business Insider has 5, and Duct Tape Marketing has 3. Go get ’em.

So Much for Great Marketing Ideas

Sunday, August 19th, 2012

Forbes asks its readers for the best marketing ideas they’ve ever had. Thus far the request has resulted in just 2 comments. Maybe the beginning of the work week tomorrow will inspire a few more. Let’s keep an eye on this one; the comments posted could be interesting … and if no more than a few additional comments get posted, well, that says something too, doesn’t it?

Infographics! Get Yer Infographics!

Thursday, August 16th, 2012

Infographics are everywhere. One reason why is this infographic informing us that infographics shared on Twitter get 832% more retweets than images and articles.

Here are six more infographics that have recently crossed my path that struck me as more interesting than most:

How is search spam defined?

Small business marketing: the power of media

Social media is making a big impact on small business

Twitter: a day in the life

What does your favorite social network say about your personality?

Who won the “social” Olympics?

 

Blogger Outreach: Paid or Earned Media?

Saturday, August 11th, 2012

Chris Abraham has a terrific post addressing this question over on Business 2 Community. Go read it.

As to the central question Chris poses: Blogger outreach is, hands down, earned media. Oh, and by the way: If you’re going to be doing outreach, do it right. Anti-Social Media has some good advice.

Takeaway for marketers: Sure, you can buy blogger coverage, but by doing so you’re effectively buying lousy ads; the best result of blogger outreach is unbiased positive coverage of your product or service.

The Bots Factor

Tuesday, July 31st, 2012

Thinking about advertising on Facebook? You might want to think again: According to one advertiser, 80 percent of the ad clicks are coming from bots. WordStream reports.

Takeaway for marketers: This is another reason why clicks really don’t matter. It’s all about performance. Getting a million clicks with zero sales is pretty worthless, isn’t it?