Lots of numbers showing up in my Google Reader feeds this morning. Let’s link to some of them:

10 non-profits on Instagram.

9 tips to boost your business with Pinterest.

8 tips for B2Bsales.

7 things to review mid-year.

6 content strategies to feed and grow a social community.

5 Kickstarter companies share their success secrets.

4 things you can steal from Apple.

3 factors that can affect your social media strategy.

2 things to remember when you manage social media campaigns.

1 thing you absolutely should do tonight.

The other day I called up my mortgage company and asked for a copy of a specific document relating to my account. They said they could fax it to me. So far so good. Then, when I receive the fax, I also receive the Nutrisystem ad above.

Now, I’m no legal expert, but I used to work for a company that got slammed for $1.5 million for junk faxing. I have to think this is a bad idea, and that Nutrisystem (and my mortgage company) are on pretty shaky ground here.

That’s a good maxim for life in general, but when it comes to online customer service via Twitter, only Zappo’s and L.L. Bean are doing it right. A few other top 25 retailers come close, but more than half of all customer service tweets are being ignored. That’s just not okay. Destination CRM reports.

There’s a ban on all Pom Wonderful products in my household for reasons I really don’t want to get into here. Suffice to say my blood begins to boil even when I see a bottle of Fiji water (which the company that produces Pom also produces). However, I gotta salute the company for a gutsy advertising campaign: After being slapped by the FTC for health claims in their ads, Pom is using FTC quotes in their ads that effectively amount to health claims. AdAge reports.

Here’s a snazzy infographic all about the ROI of social media. Appropriately, it’s headlined “Unmeasurable Success.”