Well, a small piece of it anyway.

From the files of “What [The Hottest Trend of the Moment] Can Teach Us/You About [The Business Concept At Hand]” (also known as How to Write A Blog Post With Tons of SEO Juice), here’s Ragan’s PR Daily with: “What ‘The Avengers’ Can Teach You About Writing.”

Here’s one more lesson we can learn, from Avengers co-creator Jack Kirby’s experience: You have to be as much a businessman as you are a creative person, or else you’re bound to get screwed.

This post over on Social Media Today is fundamentally kinda self-serving (like the dairy association announcing research results confirming milk is good for you), but the core truth here is solid: If you’re doing B2B social media, focus on LinkedIn before you focus on Facebook and Twitter. I know, I know — that’s pretty self-evident for anyone who’s been working in social media for more than about 20 minutes. Still, it’s nice to have some actual data to point to that quantitatively confirms what most of us have known qualitatively for some time.

This is a scan of an actual invoice I received this week for a subscription to a magazine called Birds & Blooms.

The subscription costs $12.98 and as you can plainly see by the invoice, there’s a bonus included: home delivery.

Whoopee! I don’t have to drive to Harlan, Iowa every month to pick up my magazine! They’ll actually deliver it to my home! What a great concept!

Takeaway for marketers: Don’t try and puff up your value proposition with nonsense. It make you look like a complete idiot.

This is simply not okay.

Takeaway for marketers: If you’re hiring or not hiring someone solely because of their Klout score, you’re a moron.