Well, good news if you’re into search engine optimization and email marketing: More than 3 in 5 social media marketers plan to increase their search engine optimization and email marketing efforts in the coming year, according to a report by Social Media Examiner. Marketing Charts reports.
Of course not. That’s why, in a world where the news seems to be filled with endless stories of legal system absurdities, it’s heartening to hear some common-sense legal news from the left coast.
Heartland Automotive Services, a franchisee of Jiffy Lube, was sending text messages with discounts to cell phones–without obtaining the express permission to do so from the owners of those cell phones.
Bravo to U.S. District Court Judge Jeffrey Miller in the Southern District of California, who rejected Heartland’s argument the requirement to obtain users’ consent unconstitutionally restricts free speech.
Get the full story over here on MediaPost.
Takeaway for marketers: You know it’s wrong before you even start, so why are you trying?
If you’re focusing on tweets instead of posts, you might want to rethink that strategy — at least according to this 2012 State of Inbound Marketing report. Fully 59 percent of companies surveyed feel that blogging is critical (25 percent) or important (34 percent) to their business.
Why? Because blogging delivers lower costs per lead, and there’s a direct correlation between blog post frequency and new customer acquisition.
Sounds good, right? Wait, there’s more: There’s similarly positive information about SEO and social media.
Of course, while the report delivers scads of great data about inbound marketing (customers reaching out to companies as opposed to the other way around), let’s remember that the report is provided by HubSpot, a company that focuses on … internet marketing.
Still and all, there’s some great info in here that, even if you take it with a grain of salt, neverthless delivers some compelling arguments for focusing on blogging, SEO and social media.
Takeaway for marketers: Read it. Print it. Think about it.
Someone thought it was a good idea to use homeless people as wireless hotspots. The New York Times reports.
There’s been a ton of backlash about the stunt reported all over the place, fromCBS News to NPR to The Frisky. This article on Good Business suggests it’s not as bad as all that.
It’s certainly gotten the buzz that the marketing agency intended.
