If you’re an AdWords user, you could do a lot worse than to check out the WordStream blog and this article entitled AdWords Experts Share the Secrets of Their PPC Success–part 14! (Don’t worry: Links to the first 13 parts are conveniently provided.)

I love this part:

“In general, manual campaign management requires more hard work but in the long term rewards you with greater ROI in comparison with campaign management using automated tools in all levels.”

(Ad)Word.

Takeaway for marketers: Whether you’re implementing or overseeing AdWords campaigns, these articles are well worth your time. Read them.

Get the official overview of CES 2012 from the official newspaper of CES:

Day 1 | Day 2 | Day 3 | Day 4

Axe is undertaking a pretty interesting campaign in which they’re crowdsourcing the development of a graphic novel. The first issue hits next week. Adweek reports.

Back on December 13 and December 20 I pointed you to a whole bunch of marketing and social media predictions for 2012. Here are 8 more predictions, courtesy The Anti-Social Media, that will probably all come true (which is more than you can say about most of those others).

The other day I pointed you to a batch of free books for your ereader. Here’s a roundup of 10 posts that strive to choose the best business books of the year, just in case you have some extra bucks to spend after your holiday sopping and want to load up your device … or, if you’re some kind of Luddite, your actual bookshelf.

AdAge lists 10 marketing books you should have read.

Windmill Networking presents the 25 best social media books of the year.

American Public Media’s Marketplace allows a half-dozen or so writers and pundits to choose their favorites.

American Express OPEN Forum offers book reviewer Matthew May selecting his favorite 15.

Strategy + Business chooses some of the best marketing books of 2011.

Library Journal has a list.

The American Marketing Association names two books you ought to read.

The NFIB (National Federation of Independent Business) offers a list that’s geared to small businesses.

Heinz Marketing has a list of 10.

Top Rank Online Marketing Blog chooses the top online marketing books … of 2012.