Mark the dates: October 1 and 2 at Temple University. Complete information is posted over here.

This will be the fifth Podcamp Philly. I attended the third in 2009, which at the time I called “easily one of the best professional events I’ve ever been to.” I went last year, too, and it was again an excellent event.

Takeaway for marketers: Go spend $1,495 to attend ad:tech and be annoyed by crowds and generic PowerPoint slides, or drop $20 to attend Podcamp and walk away with some valuable and actionable insights and information. Your choice.

All sorts of numbers are showing up in my news feed headlines this morning, so is seems appropriate to post a countdown of sorts. Ready? And …

10 Ways Social Media and the Web Are Moving Gifted Education Forward

9 Ways You’re Doing Internet Marketing Wrong

8 Content Ideas for Business Blogs

7 Ways to Revamp Your Online Registration Form

6 Ways to Increase Lead Generation for Custom Content Publishers

5 Basic Rules of Calculating the Value of a Facebook ‘Fan’

4 Steps Towards Aligning Marketing with Sales and Proving Value

3 Tools for Backing Up Your Google Docs

2 Tips on How to Locate Cell Phone Number Owners

1 Thing That Will Make Your Email Marketing More Effective

Well, those ought to give you plenty of reading for a quiet Sunday afternoon.

Well, this is an interesting experiment: The Big Lebowski is available for rent on Facebook. Mashable reports.

I’m usually not a fan of social media lists (too often they’re packed with fluff) or of posts that talk about what giant brands do online (too often the lessons aren’t really lessons, they’re just examples of what big brands are doing and they don’t apply to anyone in a practical sense).

This list of 23 things great brands do in social media, though, is relatively substantive and has a lot of pithy social media 101 for any business looking to engage customers and potential customers online. Check it out.

(Hat tip to Barbara Pflughaupt for the link.)

owni.eu assembles 48 of them and odds are you’ll find at least a few pretty offensive.