Today, Social Media Examiner (a terrific site, by the way) posts a list of 13 Facebook marketing tips. They’re all good, and you should read the article and take all 13 to heart. But I’m adding one more:

#14 With Facebook, you’re one of a bazillion pages, so remember that you’re amplifying your message to your current audience and implementing a slow-growth strategy for expanding that audience.

Too many people are approaching Facebook marketing by thinking, “Oh, great, everyone in the world is on Facebook, so if I create my awesome branded page, everyone will check it out and I’ll increase my audience by a factor of a ton!”

No, not so much. The realistic way to approach Facebook marketing is to look at it as a way of amplifying your messaging to your current audience, and giving that current audience the tools to carry your message to their networks … which is something that happens slowly over time, not immediately over a day or two.

Remember, too, that your Facebook presence needs to be integrated with all your other marketing messaging. Just because you build it does not mean they will come; you have to guide them there.

Takeaway for marketers: Facebook is not a magic marketing bullet, and you shouldn’t look at it as such. It’s one more tool in your overall communications strategy.

No, that arrow isn’t pointing to Rihanna’s butt (no, not much it isn’t) — it’s pointing to the Social Snap Tag on the cover of this month’s Glamour magazine.

What’s a Social Snap Tag? Well, as Social Times reports, “using either a free Android or iPhone app to scan these images takes the phone’s user to the advertising company’s Twitter or Facebook stream for more interaction which can include more information, special offers and even the possibility to win prizes like free shipping for life or travel.”

Are these the next big thing?

Well, I don’t know … were QC codes in ads the next big thing? Sorta. Were :CueCat barcodes the next big thing? Hardly. Will Social Snap Tags be valuable to brands? Probably more so for the few earliest adopters — like Glamour — who use them and grab some earned media out of the deal.

Visit enjoythego.com and you’ll arrive at a Charmin microsite that boasts: “Charmin wants to make going to the bathroom more enjoyable.” If that’s the case, then maybe they ought to expand from selling toilet paper to also selling a custom line of magazine and book racks.

It would be easy to get all cynical about a large corporation using digital and social media to sell toilet tissue … but son of a gun, Charmin does such a good job of it — and it’s not just those luxurious restrooms in Times Square during the holidays. Check out the site to access an app for your mobile phone that lets you locate clean public restrooms. Seriously: Is there anyone who gets out and about that wouldn’t want that app? Don’t miss their Facebook page, either — you’ll want to fan them now so you’re all set up for August 26: National Toilet Paper Day.

The John Carter movie may be seven months away, but Disney is doing some really smart things to build awareness now.

Over on Huffington Post, this piece of “sponsor generated content” looks at “14 Incredible Fictional Worlds You’d Most Want to Visit.” It’s smart for two main reasons: (1) The content is structured exactly like so many other similar chunks of content on HuffPo, and (2) The content isn’t a screaming-loud irritation like they’ve done so often in the recent past. Indeed, Barsoom is just one of the 14 fictional worlds noted, so we’re looking at more of a soft-sell approach here.

Of course, the page has a coupla ads for the movie — which link to the John Carter Facebook page, which includes a countdown to opening weekend and a trailer. But again, the ads are nestled in the page content, not screaming at the page viewer. The overall effect is one of integration, not interruption. Beneath that trailer, by the way: Links to content that may not be directly relevant to selling a ticket to the John Carter movie, but that would possibly be of interest to someone who is also interested in John Carter. More smart soft sell.

I also love the fact that they lead with one of Frank Frazetta’s legendary paintings, though here’s a memo to either Disney or the HuffPo editor that posted this: It’s Edgar Rice Burroughs, not Edgar Riche Burroughs. You wanna fix that, please? Sheesh.

Takeaway for marketers: Take a look at the HuffPo link. It’s a great example of online advertorial content.

I’ve been ranting for years about the “personalization” of email, including this post from 2008 and this one from earlier this year.

So it’s hard not to feel vindicated when I read today that “personalization in subject lines dramatically reduces both open rates and click through rates — with open rates of 6.7% (compared to 11.2% overall) and click through rate of 1.2% (compared to 1.6%).” For the data source and more interesting numbers about email, check out this business2community post.

Takeaway for marketers: By and large, personalization is just another gimmick. Forget the gimmicks, just give your email recipients what they want in clear, concise language. Duh.