Mashable takes a look at some of the online marketing efforts behind Cowboys and Aliens. Of course, one has to wonder: Do any of these efforts actually increase awareness and desire to see the movie? Or are they simply a piece of some sort of ubiquity the movie’s trying to accomplish in the cultural landscape? Or are those kinda the same thing in the minds of many? Hmmmmm.
If the phrase “vaginal puppeteering” makes you cringe, you may not want to watch this clip from The Colbert Report. However, if you want to see one of the most brilliant deconstructions of an advertising campaign ever made, click away.
Since I’m on vacation and not blogging, let’s take a look at some classic teevee ads from days gone by. The music makes this one, imho.
Scanning the news this morning, I saw this article in Mashable about how Google’s +1 button is more widespread than Twitter’s tweet button.
That may be. But if it is, people clearly don’t use it as much … or at least Mashable readers don’t: That very article was shared nearly four times more often (as of this morning at about 7:30 a.m. eastern time) via Twitter than via Google, and not once via Facebook.
Which isn’t really surprising. One would think Mashable’s readers to be more about Twitter and less about Facebook. That Google’s +1 is so low feels odd, though, given the number of early adopters that hang out there. But hey: the numbers are the numbers.
I can imagine the tweet, like and +1 buttons eventually affecting marketing budgets:
“Hey, Carl, should be be advertising our product on Facebook or Google?”
“Well, I don’t know, Jim, let me — hey, we got four times as many shares with +1 than with the like button; screw the Facebook ads, lets double down on our PPC.”
As of tomorrow, California-based Internet retailers will need to begin collecting taxes and ponying back to the state. The LA Times reports. Groups like the Performance Marketing Association are complaining loudly and retailers are saying they’ll fight this, but my guess is that it’s only a matter of time before this is standard practice in all 50 states.
