Moonvertising. Yes, advertising on the moon.

Up next: Futurama’s vision of inserting advertising into your dreams.

Takeaway for marketers: Are you about building a relationship with your potential customers or finding new ways to interrupt them with your message?

Dan Naden posts a pretty interesting article over on iMedia Connection that focuses on a coupla key analytics you’re probably overlooking, and that may have you looking at your Web site analytics — and your site — with a fresh eye.

Takeaway for marketers: It’s not just about page views and conversions. You need to take a broader view of how customers (and potential customers) are interacting with your Web presence.

In the world of search engine optimization, there are white hat techniques and black hat techniques. As the names imply, you want to stay away from black hat techniques — they might get your site banned from Google.

What techniques should you avoid? This MarketingProfs article spells some of them out. And as is often the case with these sorts of articles, the accompanying comments are at least as good as the article itself.

Takeaway for marketers: Avoid black hat techniques. A possible short-term gain  could cost you in the long run.

Here’s a little thought exercise for a Sunday afternoon.

You’re Hasbro and Mattell. You own the rights to Scrabble. You wake up one morning and something called Scrabulous has nearly three million registered users, about 700,000 of whom play it every day.

Choice A: Call in the lawyers, denounce Scrabulous as piracy and threaten legal action against its creators.

Choice B: Call in the marketers and work with Scrabulous to figure out a smart way to integrate Scrabble into a product that’s become a huge Internet craze.

As this article in today’s New York Times explains, Hasbro and Mattell have opted for choice A.

It’s a mistake. Instead of tapping in to the craze and working to amplify it to their own benefit (and, not incidentally, to the benefit of the three million registered Scrabulous users), they’d prefer to try and shut down the craze, create something of their own and recreate the craze.

Takeaway for marketers: Are you riding the waves or trying to create a wave of your own?

One of the common observations about the Democratic race for the nomination is how well Barack Obama’s campaign is using the Internet. This New York Times article, for example, notes that the $36 million Obama raised in January “was powered overwhelmingly by small online donations.”

Beyond cold hard cash, an indication of how well the Obama campaign is marketing itself online is to take a look at what Obama is doing in the realm of mobile phone marketing. Over here, you can access a dozen ringtones for your phone, inspirational messages from Obama set to a funky backing track.

But ringtones are just the beginning. You can also get wallpapers plus text messages from Obama, including updates about specific issue areas (Health, Education, Iraq, Jobs and Reform). Obama’s campaign is even on Twitter.

By contrast, the Clinton campaign’s mobile page offers a simple “sign up to receive text messages” page.

The two pages offer an interesting contrast in online marketing styles. Clinton’s approach is all about Clinton: “Get information about me.” Obama’s approach is all about the people visiting the site: “Here’s a bunch of information and other stuff; help yourself.”

Takeaway for marketers: Is your Web marketing about you or your customers?