This Week In Tech episode 132 alerts us to a report from the Starcom MediaVest Group that notes this about banner ads: “heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks.” Owtch.

Takeaway for marketers: As a tactic for generating potential sales, banners are even worse than you thought … though they may play a role in building brand awareness. After all, everyone knows not to punch the monkey, right?

GoodSearch is an interesting idea: Powered by Yahoo!, it splits search revenue with registered charities and brings in about a penny per search for the charity.

As the GoodSearch site says: “For GoodSearch to succeed, it will take a major grassroots effort.” Indeed. But the payback potential is significant: GoodSearch estimates that a medium-sized charity with 1,000 supporters all using GoodSearch could rake in more than $22,000 per year.

Takeaway for marketers: Are you working with a non-profit? It couldn’t hurt to give GoodSearch a try — especially if you have a significant email membership list to help spread the word.

If you’re involved with email marketing to any degree, you should be aware of the EEC — the Email Experience Council. While I disagree with their lack of a hyphen in “email,” there’s nevertheless a lot of valuable information to be found on their site.

Takeaway for marketers: Click. Explore. Learn.

This story would be a hoot, if only for this quote: “All I’ve got is my underwear. It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it.”

Takeaway for marketers: Semper ubi sub ubi.

Does this come as a surprise to anyone?

Takeaway for marketers: It shouldn’t.